diff --git a/source/Ox.UI/js/Form/Ox.Editable.js b/source/Ox.UI/js/Form/Ox.Editable.js
index 5259be67..70d903f7 100644
--- a/source/Ox.UI/js/Form/Ox.Editable.js
+++ b/source/Ox.UI/js/Form/Ox.Editable.js
@@ -180,9 +180,13 @@ Ox.Editable = function(options, self) {
     }
 
     function formatValue() {
-        return self.options.format
-            ? self.options.format(self.options.value)
-            : self.options.value
+        var value = self.options.value;
+        if (self.options.value === '' && self.options.placeholder) {
+            value = self.options.placeholder;
+        } else if (self.options.format) {
+            value = self.options.format(self.options.value)
+        }
+        return value;
     }
 
     function submit() {