diff --git a/ox/web/criterion.py b/ox/web/criterion.py
index eed45a4..d687b9b 100644
--- a/ox/web/criterion.py
+++ b/ox/web/criterion.py
@@ -28,6 +28,7 @@ def get_data(id, timeout=ox.cache.cache_timeout, get_imdb=False):
     u'http://s3.amazonaws.com/criterion-production/product_images/185/343_box_348x490.jpg'
     '''
     data = {
+        "id": id,
         "url": get_url(id)
     }
     try: