diff --git a/app/item/tasks.py b/app/item/tasks.py
index a906307..c2ff2a1 100644
--- a/app/item/tasks.py
+++ b/app/item/tasks.py
@@ -41,7 +41,7 @@ def announce_items():
                 preview_description=description,
             )
         if getattr(settings, "TELEGRAM_ANNOUNCE_CHANNEL"):
-            message = f'{item.title}<br><a href="{link}">{link}</a>'
+            message = f'{item.title}\n<a href="{link}">{link}</a>'
             r = telegram_rpc.send(
                 message,
                 channel=settings.TELEGRAM_ANNOUNCE_CHANNEL,