diff --git a/oximage/imagetools.py b/oximage/imagetools.py
index 2f6154b..f5b3849 100644
--- a/oximage/imagetools.py
+++ b/oximage/imagetools.py
@@ -3,10 +3,12 @@
 # vi:si:et:sw=4:sts=4:ts=4
 
 from __future__ import division
+import os
 import Image
 import ImageDraw
 from ox.image import drawText, wrapText
 
+data_root = os.path.join(os.path.dirname(__file__), 'data')
 
 def render_list_icon(options):
     icon_width = 256
@@ -88,7 +90,7 @@ def render_oxdb_poster(options):
     poster_ratio = poster_width / poster_height
     poster_image = Image.new('RGB', (poster_width, poster_height))
     draw = ImageDraw.Draw(poster_image)
-    font_file = 'data/DejaVuSansCondensedBold.ttf'
+    font_file = os.path.join(data_root, 'DejaVuSansCondensedBold.ttf')
     font_size = {
         'small': 28,
         'large': 42,
@@ -150,7 +152,7 @@ def render_oxdb_poster(options):
 
     # logo
     logo_height = 32
-    logo_image = Image.open('data/logo.poster.png')
+    logo_image = Image.open(os.path.join(data_root, 'logo.poster.png'))
     logo_width = int(round(logo_height * logo_image.size[0] / logo_image.size[1]))
     logo_image = logo_image.resize((logo_width, logo_height), Image.ANTIALIAS)
     logo_left = text_width - text_margin - logo_width
@@ -174,7 +176,7 @@ def render_padma_poster(options):
     poster_ratio = poster_width / poster_height
     poster_color = (255, 255, 0)
     poster_image = Image.new('RGB', (poster_width, poster_height))
-    font_file = 'data/DejaVuSansCondensedBold.ttf'
+    font_file = os.path.join(data_root, 'DejaVuSansCondensedBold.ttf')
     font_size = 48
 
     # timeline